The fourth largest auto market in the world is India, and it also happens to be the fastest growing in the world. This represents a juicy opportunity for automakers to come in the market and introduce new models and experiment. The well-established brands in India are already dipping all their fingers in the pie. The fastest growing auto segment is the sub-4 metre SUV.
With a rise in the income of Indian families, the logical solution is to purchase a sports utility vehicle. It can fit more than 4 people and has plenty of space to accommodate luggage and more passengers. Indian roads today are filled with SUVs and this is due to rising demand as well as affordable pricing.
Among the carmakers that have been around from the start, Tata motors stand out. They have been in the business for a long time and are based in India. One of their vehicles, the Indica is by far the most popular hatchback sold in the country. They are looking to expand their horizon and with cars such as the Hexa, a solid 4×4 SUV which has become one of the most popular vehicles in the segment.
They now plan to release a flagship SUV which will go by the name of Harrier, which was first announced as a concept car at the start of the year. The car has been spotted multiple times in various cities and is in a very rigorous testing phase. The Harrier Tata motors are a set to take the industry by storm, with a unique design borrowing some elements from its European counterparts. It is certainly an eye catcher and was the most talked about car when it was first introduced in the motor show.
It also features some new technology such as all daytime running lamps and dynamic bending reflectors to give better visibility on corners. The chassis is a very heavily modified version from the Land Rover. The car is expected to come with a 2-litre Multijet engine and will come in a six-speed transmission with an automatic as well as a manual variant. This will help it maintain extremely competitive prices. The car will also get a 4WD, which also has a terrain response system to help get through the toughest of roads India has to offer.
The car is set to be the most expensive offering from Tata Motors and will come with premium leather seats, speakers and a full set of airbags. It is also expected to compete with vehicles such as the Jeep compass and others in the same segment. The unique advantage it will have is that it will be priced much better than any other car in the same category. The delivery of the first vehicles is expected to start somewhere around early 2019. If you have been looking for an SUV with a full set of features, you might want to hold your horses and get the Harrier when it finally launches. Among Tata upcoming cars, you will want to keep your eyes on this one.